Consumer Confidence and Trust
WebsiteSecure.org is a trust seal provider that generates improved conversion ratios and additional traffic, simply by allowing sites to monetize their existing ethical behavior. The seals have already gotten more than 1.7 billion views and are visible on many leading sites in adult and mainstream.
Major review sites also note in their reviews which sites have become WebsiteSecure certified which enhances review traffic and can also provide a lift in affiliate webmaster traffic as well. The small service fee covers the cost of site inspections, test joins and monitoring while the greater conversion ratios make it a profitable addition to pretty much any website join page.